Critically evaluate coca cola s product strategy of developing healthy beverages

Critically evaluate coca cola s product strategy of developing healthy beverages

A value chain includes several activities right from obtaining raw materials from various sources to the sales of the product and after sales customer service. This has helped the brand maintain a continuous and uninterrupted flow of raw material. As economic activity returned the level of employment rose leading to higher dispensable income in the hands of the consumers. We streamlined a number of important internal processes and removed roadblocks and barriers that inhibited us from being as effective and responsive as we knew we could be. Threats: — Heavy competition in the soda industry: The competition in the soda industry has grown intense. Economic: Economic factors are of utmost importance in the 21st century. Apart from paying attractive salaries to its employees it also pays them financial and non financial rewards. The company focuses on hiring and grooming talent. We made a choice to invest in more and better marketing for our brands, increasing both the quantity and quality of our advertising.

Bargaining power of customers: The bargaining power of the customers has risen manifold in the 21st century which is because the control now is in the hands of the customers. Water is an important raw material for Coca Cola and it has to use it in very large quantities. Worldwide businesses are subject to stiffer regulations that can hurt business growth.

business strategy of coca cola company

Supply chain and distribution network: Coca Cola has managed an excellent supply chain and distribution network. The importance of digital technology in the global business environment has increased immensely and brands are in a race to stay ahead of their rivals in terms of technology.

Customer loyalty is a very important factor driving business growth in the 21st century.

Coca cola marketing plan 2018

Coca Cola can use these resources and technologies for better marketing as well as higher customer engagement. Water is an important raw material for Coca Cola and it has to use it in very large quantities. Their importance has grown due to several reasons. Coca Cola has traditionally relied on competitive pricing and heavy investment in marketing for the growth and success of its business. In this way, while the soda industry has achieved impressive growth during the recent years in US, it is the bottled waters and soft drinks including energy drinks which have been at the helm of the growth story. From marketing to supply chain management as well as manufacturing and distribution, everywhere being technologically advanced is important for fast growth of businesses. It also invests in environmental protection through its sustainability and CSR efforts. In developing markets, we struck a balance between volume and pricing. The coca cola logo is among the most recognizable logos of the world. Apart from environmental conservation, food quality and labor related laws are also making growth difficult for the soda beverages brands. Bargaining power of customers: The bargaining power of the customers has risen manifold in the 21st century which is because the control now is in the hands of the customers. However, it has invested a lot in marketing to acquire global popularity.

Coupled with water scarcity globally, these factors are leading to higher manufacturing costs. The demographic composition of the global population has also changed and businesses have to alter their marketing strategies and customer service practices in order to better cater to the needs and choices of the millennial generation.

Coca Cola has made significant investments in technology in various areas from marketing to supply chain and distribution.

To these ends, we increased our efficiency and productivity while reducing costs. However, the market has come far from where it was years ago and now not just the taste but the expectations of the customers have also undergone a vast change.

coca cola strategy analysis

Apart from Coca Cola, there are pepsi, Nestle, Red Bull and more brands in the market that offer similar and competing products.

Law and compliance have grown very important due to which organisations have special compliance teams dedicated to legal issues. A value chain includes several activities right from obtaining raw materials from various sources to the sales of the product and after sales customer service.

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(DOC) Strategic Audit of The Coca