Investors will want to see that you understand what needs to happen to make your plans a reality and that you are working on a realistic schedule.
Statistics can help you support your comments, but cite only a couple at best. This will give your audience an idea as to where you should be. More and more, prospects are using social media to learn about companies and to find out how responsive they are. Here are a few common distribution models that you may consider for your business: Direct distribution Selling directly to consumers is by far the most simple and most profitable option.
Slides Discuss your marketing strategies, including distribution channels and sales strategies Slides 10 and beyond Introduce your management team and advisory board members.
If you are relying on online advertising as a major promotional channel, you are making assumptions about the costs of that advertising and the percentage of ad viewers that will actually make a purchase. How are they solving their problems today?
The most important thing to illustrate in this section of your business plan is how your solution is different or better than other offerings that a potential customer might consider.