However, it leads to lower quality of services and products. Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Thomas Cook Group Plc an opportunity to enter a new emerging market.
There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies.
Due to the undesirable situation of the macro-economies, the pre-tax consolidate income of Thomas Cook is , on the year ended 30 July, Strengths Customers can create their own holiday on internet. For example, free meals and drinks are not provided on board.
Not very good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors. Turkey has already overtaken Greece to claim the number two spot of most desirable summer destinations and Tunisia is working its way back up the popularity stakes as it re-establishes itself as a hotspot for British tourists.